RevShift Media × Woobie Gear · Theme Concepts v1 · Hyper 1.3.3 base

The New Woobie Gear — Theme Concepts

Two strategic takes per page. Every section is annotated in-page: sage chips = native Hyper sections, charcoal chips = custom wg- sections (toggle with the Dev-notes button inside each render). Product & collection blocks are metafield-driven (wg.*) so pages render only what each product needs. Open any render full-screen — everything is interactive, including the gamified cart.

Homepage — two takes

V1 · The Standard Issue leads with heritage storytelling. V2 · The Conversion Machine leads with product, proof, and the bundle math. Both share header/footer/trust architecture.

Homepage V1 — The Standard Issue

Heritage-editorial: field hero, origin story, pattern rail, story interrupt, UGC.

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Homepage V2 — The Conversion Machine

Promise-led hero, bestsellers up top, bundle spotlight, comparison table, guarantee band.

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Product page — two takes

Demo product: The Woobie Hoodie. Both include the stylized size guide (open it), sticky add-to-cart, metafield-driven blocks, and Complete-the-Kit bundle. V2 is tuned for paid-ad landings: everything decision-critical above the fold + objection accordion.

PDP V1 — Field Manual

Editorial storytelling PDP with material-proof band and numbered sections.

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PDP V2 — Ad Lander

CVR-max: compressed gallery, tick benefits, inline size guide, objection accordion.

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Collection page — two takes

Demo: Hoodies & Jackets. V1 is the Pattern Wall (one card per colorway — our variant-collection concept). V2 is filter-forward density with thin-collection cross-sell resilience.

Collection V1 — Pattern Wall

Colorway-card grid, editorial interrupt, reviews band.

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Collection V2 — Filter Forward

Sticky filter chips, dense badged grid, trust belt, cross-sell rail.

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The gamified cart

Interactive demo — add and remove items to run the whole tier arc: free shipping at $150 → free patch pack at $200 → free Silkies (pick a pattern) at $275. Concept is the deliverable; offers are swappable.

Cart Experience — wg-cart-drawer

Tier progress, live unlocks, gift line items, one-tap cross-sells.

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Woobie Gear Theme Concepts · RevShift Media · July 2026