Welcome · Woobie Gear

You’re In The Family Now

Gear designed by outdoorsmen, for outdoorsmen.

You’re in. No confetti, no countdown timers — just a straight-up welcome from a crew that builds gear the way it should be built.

Here’s the promise: field-proven material, straight talk, and nothing in your inbox that wastes your time. Built for the field. Worn everywhere else.

01 — Heritage

The military’s favorite issue

Ask anyone who served which piece of issued gear they actually loved, and you’ll get one answer: the woobie. We took that legendary poncho-liner material and turned it into gear you can wear anywhere — no enlistment required.

02 — Where most people start

Two Ways In

Hoodies & Jackets

The original active insulation, transformed. From $59.99.

Shop Hoodies →

The Original

The Woobie Blanket

Where it all started. Campfire, truck bed, couch — it goes where you go. From $49.99.

Shop Blankets →

Or take the fast lane

Silkies — “Ranger Panties”

Half joke, half the most comfortable shorts you’ll own. $25 — the easiest yes in the catalog.

Shop Silkies →

Adventure awaits — gear up.

EXPLORE THE GEAR

30-Day Returns

Ships Next Day

Free Over $150

Questions? Just reply to this email — we’re here to help.