REVSHIFT MEDIA × WOOBIE GEAR · LIFECYCLE EMAIL SYSTEM · CLIENT PREVIEW v1.4
Your complete lifecycle email system: ten automated flows, twenty-seven designed emails, and two reusable campaign templates — every image generated exclusively for Woobie Gear from your real products, every claim verified against your catalog and policies. Cross-sell now branches by what each customer actually bought. Scroll each flow to see the journey map beside the actual emails your customers will receive.
Reusable campaign templates with swappable image + copy slots.
OPEN FULL RENDER →Reusable campaign templates with swappable image + copy slots.
OPEN FULL RENDER →Subj: Welcome to the family
The military's favorite piece of gear, civilianized. Here's what we make and why.
OPEN FULL RENDER →Subj: Why the woobie exists
The poncho liner soldiers refused to give back — and the material that earned it.
OPEN FULL RENDER →Subj: Pick your pattern
Woodland to Ranger Green — four ways to wear the woobie. Free 30-day exchanges.
OPEN FULL RENDER →Subj: Still scouting?
No rush — it's right where you left it. A few facts and one honest review.
OPEN FULL RENDER →Subj: What it's actually made of
Rip-stop shell, DWR coating, active insulation. The full material story, no fluff.
OPEN FULL RENDER →Subj: Your gear is staged
Everything you picked is set aside and ready when you are. No rush from us.
OPEN FULL RENDER →Subj: Word from the field
Two verified five-star reports on the gear still waiting in your cart.
OPEN FULL RENDER →Subj: It looks like you left something behind...
Your gear is staged and waiting. Complete the mission.
OPEN FULL RENDER →Subj: Still on the fence?
Material, fit, guarantee — the full field report.
OPEN FULL RENDER →Subj: Last call — 10% to finish the mission
The last one from us — and the only one with 10% inside. One time, no games.
OPEN FULL RENDER →Subj: Last call on your cart
Everything in your cart is still in stock — for now. Last reminder from us. Branch: sends when Placed Order count > 0; first-timers get E3 with WOOBIE10.
OPEN FULL RENDER →Subj: Order confirmed — here's what happens next.
Welcome to the family. Most orders ship next business day — here's the timeline.
OPEN FULL RENDER →Subj: Make it last: the woobie care rundown
Cold wash, hang dry, stuff it anywhere — how to keep your woobie in the fight.
OPEN FULL RENDER →Subj: How'd we do? Give it to us straight.
60 seconds on how the gear held up helps the next person kit up right.
OPEN FULL RENDER →Subj: Your blanket has a jacket
Same material your blanket is made of — cut to wear as a hoodie or full-zip jacket.
OPEN FULL RENDER →Subj: The original, original
The poncho liner nobody in the military ever wanted to give back. Truck, camp, couch.
OPEN FULL RENDER →Subj: Up-armor the top half
Short shorts, warm core. The Woobie Hoodie brings the material up top.
OPEN FULL RENDER →Subj: Ship free at $150 — here's the math
Two honest builds that clear the free-shipping bar. No codes, just math.
OPEN FULL RENDER →Not in the live flow. Held at position 3 (optional) until a genuine new colorway launches — today the "new camo" claim would be false. Winback currently runs WB2 → WB3.
Subj: The rack has changed since you left
No guilt, no countdown — just what's in the rotation now.
OPEN FULL RENDER →Subj: Still out there?
The gear hasn't changed its job — camp, truck bed, couch. Same rip-stop, same warmth.
OPEN FULL RENDER →Subj: One from the quartermaster
10% off with WOOBIE10 — no strings, no countdown. Whenever you're ready.
OPEN FULL RENDER →Subj: Gear doesn't get a nickname by accident
Why the poncho liner became the most beloved piece of kit the military ever issued.
OPEN FULL RENDER →Subj: Three nights, one layer
Night one: campfire. Night two: truck bed. Night three: porch couch. Same blanket.
OPEN FULL RENDER →Subj: Every camo has a past life
Woodland, Tiger Stripe, Flecktarn — short histories of the patterns you wear.
OPEN FULL RENDER →Subj: Should we stop writing?
One question, two buttons, zero hard feelings. You call it.
OPEN FULL RENDER →Subj: Going dark
Last one from us. We're taking you off the list — the door stays open.
OPEN FULL RENDER →Subj: After Action Report requested.
Two weeks in the field. Sixty seconds to tell the next person what to expect.
OPEN FULL RENDER →Subj: One more thing — bring photos.
A shot of your woobie in the wild beats a thousand words — and earns bonus points.
OPEN FULL RENDER →Subj: Report received. Thank you.
Your report is live — and it just helped somebody kit up right.
OPEN FULL RENDER →| ID | Flow | Primary subject | Alt (soft voice) | Preheader |
|---|---|---|---|---|
| W1 | 01-welcome | Welcome to the family | You're in. Meet the woobie. | The military's favorite piece of gear, civilianized. Here's what we make and why. |
| W2 | 01-welcome | Why the woobie exists | The gear nobody gave back | The poncho liner soldiers refused to give back — and the material that earned it. |
| W3 | 01-welcome | Pick your pattern | Woodland, Tiger Stripe, or Coyote? | Woodland to Ranger Green — four ways to wear the woobie. Free 30-day exchanges. |
| B1 | 02-browse | Still scouting? | It's right where you left it | No rush — it's right where you left it. A few facts and one honest review. |
| B2 | 02-browse | Field intel: what it's made of | The material story, declassified | Rip-stop shell, DWR coating, active insulation. The full material story, no fluff. |
| C1 | 03-cart | Your gear is staged | Your cart's packed and waiting | Everything you picked is set aside and ready when you are. No rush from us. |
| C2 | 03-cart | Word from the field | Two honest reviews, one waiting cart | Two verified five-star reports on the gear still waiting in your cart. |
| E1 | 04-checkout | It looks like you left something behind... | — | Your gear is staged and waiting. Complete the mission. |
| E2 | 04-checkout | Still on the fence? | — | Material, fit, guarantee — the full field report. |
| E3 | 04-checkout | Last call — 10% to finish the mission | Last call — 10% off your cart | The last one from us — and the only one with 10% inside. One time, no games. |
| P1 | 05-postpurchase | Order confirmed — here's what happens next. | — | Welcome to the family. Most orders ship next business day — here's the timeline. |
| P2 | 05-postpurchase | Make it last: the woobie care rundown | — | Cold wash, hang dry, stuff it anywhere — how to keep your woobie in the fight. |
| P3 | 05-postpurchase | How'd we do? Give it to us straight. | — | 60 seconds on how the gear held up helps the next person kit up right. |
| X1a | 06-crosssell | Your blanket has a jacket | — | Same material your blanket is made of — cut to wear as a hoodie or full-zip jacket. |
| X1b | 06-crosssell | The original, original | — | The poncho liner nobody in the military ever wanted to give back. Truck, camp, couch. |
| X1c | 06-crosssell | Up-armor the top half | — | Short shorts, warm core. The Woobie Hoodie brings the material up top. |
| X2 | 06-crosssell | The kit list: ship free at $150 | — | Two honest builds that clear the free-shipping bar. No codes, just math. |
| WB1 | 07-winback | The rack has changed since you left | — | No guilt, no countdown — just what's in the rotation now. |
| WB2 | 07-winback | Still out there? | — | The gear hasn't changed its job — camp, truck bed, couch. Same rip-stop, same warmth. |
| WB3 | 07-winback | One from the quartermaster | A little something from us — 10% off | 10% off with WOOBIE10 — no strings, no countdown. Whenever you're ready. |
| N1 | 08-nurture | Field Notes 001: The one they kept | — | Why the poncho liner became the most beloved piece of kit the military ever issued. |
| N2 | 08-nurture | Field Notes 002: Three nights, one layer | — | Night one: campfire. Night two: truck bed. Night three: porch couch. Same blanket. |
| N3 | 08-nurture | Field Notes 003: Pattern lore | — | Woodland, Tiger Stripe, Flecktarn — short histories of the patterns you wear. |
| S1 | 09-sunset | Should we stop writing? | One question, then we'll leave it alone | One question, two buttons, zero hard feelings. You call it. |
| S2 | 09-sunset | Going dark | Signing off | Last one from us. We're taking you off the list — the door stays open. |
| R1 | 10-review | After Action Report requested. | How's the gear holding up? | Two weeks in the field. Sixty seconds to tell the next person what to expect. |
| R2 | 10-review | One more thing — bring photos. | Got a photo of it in action? | A shot of your woobie in the wild beats a thousand words — and earns bonus points. |
| R3 | 10-review | Report received. Thank you. | Your field report is live. | Your report is live — and it just helped somebody kit up right. |
Prepared for Woobie Gear by RevShift Media · Preview v1.4 · July 2026