Ad Creative — Concepts

In-feed — retargeting

Warm traffic. T1 = site visitors & engagers (proof-led). T2 = cart abandoners (objection-led, never discount-led — the email flows own discounting).

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♥💬➤⚑

woobiegear Over 38,000 woobies are out there keeping people warm. The reviews tell the story better than we can. … more

RETARGETING · T1

S2 · Proof — 38,000 Out There

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♥💬➤⚑

woobiegear Craig, Christopher, Shawna — real buyers, real reports. Don't take our word for it. … more

RETARGETING · T1

S9 · Review Wall

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♥💬➤⚑

woobiegear Free 30-day returns. Between sizes? Size down. Ships next business day. … more

RETARGETING · T2 · NO DISCOUNT

S3 · Objection Killer

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♥💬➤⚑

woobiegear Nine patterns. One legendary material. Woodland to Desert Night — pick the one you'll live in. … more

RETARGETING / PROSPECTING

S1 · Pattern Wall

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In-feed — prospecting

Cold traffic. Angle-led: heritage story, material proof, blanket/gift, and the Silkies wedge.

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♥💬➤⚑

woobiegear The woobie is the one piece of issued gear everybody actually loved. We took that exact material and built it into a hoodie. … more

PROSPECTING · HERO

S4 · Story — The Hoodie

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woobiegear Ask anyone who served which piece of issued gear they actually loved. Then ask why so few got turned back in. … more

PROSPECTING

S7 · Story — Nobody Gave It Back

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♥💬➤⚑

woobiegear Rip-stop shell. Active insulation. A DWR finish that sheds morning dew. … more

PROSPECTING

S5 · Material Macro

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♥💬➤⚑

woobiegear Before the hoodie, there was the woobie. Same shell, same insulation — the first and truest form. … more

PROSPECTING · BLANKET

S8 · The Original, Original

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woobiegear Half joke, half the most comfortable shorts you'll ever own. 250+ reviews back it up. … more

PROSPECTING · WEDGE

S6 · Silkies

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Carousels

Swipeable multi-card units. Each pattern card links to that colourway's product page.

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CAROUSEL · 10 CARDS

Nine Patterns

Intro card plus one per colourway — Woodland through Black.

← swipe the strip to preview every card

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CAROUSEL · 5 CARDS

Verified Reviews

Four real named reviews, verbatim from the store.

← swipe the strip to preview every card

Stories & Reels

Full-screen 9:16, laid out natively so type clears the platform interface.

Format sweep

Fifteen proven direct-response formats adapted to Woobie. Where a format implies a voice — notes, message, forum — it's written in Woobie's own voice or built from a real review. No invented customers.

Native & lo-fi

Deliberately undesigned. These consistently outperform polished creative on cold traffic.

Product-led

Woobie Gear · Ad Creative · RevShift Media